Link building can be quite stressful; however, it does not have to be so. You will find several websites making big claims of increasing your links for some nominal fees. However, you should understand that it is all about the quality and certainly not the quantity.

One of the best methods for gaining links is through article submission. If your article is well written, has a high quality then it can alone generate up to ten or 15 links. So, just think what you can do. You might write a good article for every day of the week and result would be as many as 100 links. Above all, these will be non-reciprocal links.

What makes non-reciprocal links important?

The fact is that the popular search engines like Google, Yahoo! have started counting reciprocal links as less. In fact, experts are speculating that Yahoo! is going to penalize websites having links pages.

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In case this was only a speculation, even then the non-reciprocal links work better for another reason and that is visitors. The reason is simple. If you are on a travel website, there is hardly any chance you care about a link to a news website.

So, is linking to other sites bad for my website?

Well, that should not be the case if you are linking to authoritative sites. If you have links to such good and reputable sites in your niche then you should link to as many as you possibly can.

Any website will profit from linking to an authoritative site. The key is to choose with care. If you know that the site that you are linking to, has some content that your readers will appreciate then it is alright to do so.

Are there any other ways for gaining link popularity besides article submission?

Great content is the key to becoming a favorite with the search engines. Generally, if a site owner finds some article that is useful then he or she will link to that article even if that is on a blog. However, do not make the mistake of spamming blogs; you might end up being banned.

The other part is directories. If there is an editor on board with you or if you happen to be able to write great descriptions, then you should submit the article at DMOZ.org and then forget about it. There will be two results; you might get in or you might not get in.

Besides the DMOZ, there are several other directories also. You can try with them also. Now, there is no need to spend money on getting a directory submission. Of course, if you know they will generate good traffic then they might be worth the spend.