This article deals with the internal areas of Google that need to be analysed for optimisation. There are three main areas that you should remember.

First is the importance of using Google Sitemaps.

You should use them and here is why you should do it. In case your web site has several hundred pages then you can create a compressed version. In order to do this, you will have to have a Google account.

Now before you upload your sitemap file, you should verify if your robots.txt will allow Google spiders to crawl your site to do this work and also check for any 404 error pages on your web site.

Google will periodically crawl your sitemap file to see if you have made any changes to your site. Therefore, you should keep updating your site and sitemap file. Now, you will save some time for Google and it will index your updates as an added benefit.

The second area is web analytics. These are important. They will help you to keep track of any results that you might have achieved through optimisation. You should monitor your exit pages and visitor pages. You should make any necessary changes to improve them further.

You can improve your exit pages by offering better deals, guarantees as well as calls to action. You can install SiteCatalyst that will help you by providing data that is related to ecommerce, navigation, content as well as other visitor information in detail.

It has other useful features such as a flexible dashboard. The best feature that you can get here is comparison. You can compare different groups and campaigns and see which ones are working better than others are. This way you can optimize your campaigns. You can turn to Omniture SiteCatalyst if you want more features including customisable dashboards.

The third important thing is to avoid ending up in the supplemental index. Any site can end up there. There are three main reasons why your site can end up in the supplemental index; one is infrequent updates or duplicate content.

However, you can avoid this from happening. You should update your site content frequently. You can change your site’s body content. Changes in the title and heading tags also help.

The second reason is that your page has lost internal links from the home or any other main pages. The solution for this is simple enough. The third reason is that your web site has been online for not more than six months. In this case, you can get out quickly by using SEO techniques.

Thus, these are the three main aspects that you have to consider while optimising for Google.