Why is SEO important?

SEO means employing different tools and techniques to increase the amount of traffic to your website. More the traffic, more are your chances of making money. Thus, SEO is important for making your website or webpage visible on the internet.

What is the Alexa Ranking Tool?

This effective tool is used for ranking traffic on a web site. It is very accurate and tells you where you stand in comparison with your competitors. Higher the Alexa ranking number lower is the traffic on the site.

What do you mean by Page Rank?

It is simple. This is sort of a “vote” or opinion about the importance of any given web page. If somebody is linking to your webpage, it means that you have their vote and vice versa.

Page Rank is important because Google uses it for determining the significance or relevance of any page. There are many aspects to this also. If you have Google toolbar then you can see the Page rank on the it.

What are Site Maps and do you really need them?

Site Maps are exactly what the name suggests. They give you a comprehensive view of what your site is about. They help Google to index your site better. Now, they can be helpful in two main ways.

One is with the 404 – page not found error. The user can be quite hassled when such an error page shows up. However, you can configure the server so that instead of returning with the error message alone, it returns with the error message but also has the site map. This will surely help the user.

The number of internal links increases automatically when you link your web pages to the site map. This will also protect you against any vote “donations” by spreading out the PR.

What do you mean by Link popularity?

When it comes to marketing on the internet, search engines come in handy to increase the traffic and hence the sales. Now, in order to make your site popular with the search engines, you need to have link popularity.

Now, link popularity means the ranking that search engines assign to your web page or site. This will determine the position or number on which your web site will be displayed when web surfers search for some specific keywords.

What is link exchange?

If there is any way other than search engines that can drive more traffic to your website then that is through link exchanges. You can submit your links to directories and thus, make your site even more search engine optimized.

What is reciprocal links?

This is just one more name for exchanging or swapping links. That means that you link somebody’s website to your own and they in turn do the same. This increases your link popularity. However, you have to make sure you are doing it with the right kind of sites otherwise it can backfire.